Beyond the Human: Designing with Non-Human Personas in Mobile Apps
Design has always started with people –how they think, move, tap, hesitate, and decide. For years, user-centric design has been repeated like a mantra across teams as a guiding principle. But somewhere along the way, user-centric quietly narrowed into user-only. It became shorthand for a single persona on a board: an age, a job title, and a favorite drink. Helpful at times, occasionally insightful, but ultimately incomplete.
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